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Izu Matcha

This premium grade of Matcha from Izu region gives you a great smoothness with a very satisfying full cup. The Gyokuro leaf base gives to Izu Matcha a light astringent finish.
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Country of Origin: Japan
Region: Izu

Izu Matcha


There is perhaps no tea on the market today that is as celebrated or as famous as Japanese Matcha. The powdered green tea has been used in the Japanese tea ceremony for centuries and as such is normally associated with the beautifully complex, and rigid procedure. It was believed by the ancient Japanese that tea was a gift of the heavens and as such held great restorative and spiritual power here on earth. In fact, an ancient Japanese poet named Sen no Rikyu, considered to be the most important influence on the development of the tea ceremony, or Chanoyu, penned this line during the 1500's, "Though many people drink tea, if you do not know the Way of Tea (Chanoyu), tea will drink you up." The development of the Chanoyu, began as a way for human beings to appreciate and show reverence to this power.

Well, these days, although the Japanese tea ceremony still holds a significant place in Japanese culture, the rules around drinking Matcha have loosened. The ancients were right about something though, Matcha is special, and because of the way it is produced, it is also powerful. Consider these numbers: 2 cups of brewed matcha contains 7 times the antioxidants of orange juice, 20 times that of apple juice, and nearly 20 g of calcium - and that’s just the short list! On a gram per gram basis, Matcha also contains approximately 10 times the polyphenols of regular teas*. The healthy qualitites of the tea have led to the its break from tradition - Matcha can now be found served cold, as an ingredient in health shakes, ice creams, and even baked goods.

So what is it about Matcha that makes it so good for you? The answer can be found in the way it is produced and consumed. Firstly, Matcha is made using pure Gyokuro leaves, a Japanese tea variety that is shaded beneath special mats for 3 weeks before plucking. The shading forces the plants to produce a higher than normal chlorophyll content which gives the leaves a rich green color. Once plucked, the leaves are steamed and dried. Tea at this stage of the process is known as Aracha. Next, the Aracha is stripped of all stems and veins resulting in a pure leaf known as Tencha. Tencha is then stone ground into its finely powdered form. Since it is powdered, no matter how you prepare Matcha, you are actually consuming the leaves - which contain high nutritional value - there is no other tea in the world consumed in this manner. It is said in Japan that because of this characteristic, Matcha is the healthiest natural beverage in the world to this day!

The Izu Matcha that we offer you here is a fabulous example of a high quality Japanese Matcha grown in the Izu peninsula, not far from Tokyo. The tea has a pale emerald green color and when consumed on its own, frothed up with a whisk, has an almost jammy-smoothness belied by a somewhat sweetly astringent cup. The best thing to do with your matcha is experiment - you’ll find some fabulous recipes below. If you come across any not listed here, let us know about them, we’re always looking for new ways to enjoy this fantastic brew!

* Taken from the Certificate of Analysis #021068-1 Japan Measure Certificator Constituent Breakdown: Standard tables of Food Composition in Japan 5th Revised Editions

One common misconception people have of Matcha is that is must be brewed according to the strict guidelines of the Chanoyu ceremony. In reality, Matcha can be brewed many different ways. We will detail a couple of our favorites here, as well as the ceremonial method. Please keep in mind that Matcha is best brewed using water that has boiled and then let sit for a few moments until it has cooled to roughly 180°F/82°C, (about 2-3 minutes). This allows for immediate consumption after brewing when the tea is at its peak flavor. As well, it is a good idea to sift Matcha through a tea strainer so that it will not form lumps when hot water is added.

Ceremonial Matcha: Please note that in order to brew Ceremonial Matcha you will need a set of Japanese tea ceremony tools. (Bowls, scoops, and a whisk).

1. Prepare tea bowls by warming them with boiled water.
2. Prepare your Matcha whisk by soaking the tip in the boiled water in one of the bowls for about 10 seconds.
3. Pour the water out and dry the bowl with a paper towel.
4. Using your teaspoon, add 2 scoops of Matcha to each bowl.
5. Pour 1/3 of a cup of your hot water into each bowl.
6. In a slow "m' motion, submerge any loose bits of Matcha that may be floating on the surface of the tea.
7. Whisk the tea more briskly in a back and forth motion until the surface of the Matcha becomes frothy.
8. Consume immediately. (In Japan, it is customary to drink the entire bowl in 3 quick slurps).

Matcha Iced Latte: The drink that’s taking the west coast by storm!

For this recipe you will need per serving:
1/2 tsp matcha, 2 oz hot water, 3 tsp sugar, 4 oz milk, 8 ice cubes, and 1 tsp vanilla extract (optional)
1. Mix the matcha and hot water in a bowl. Stir with a whisk until completely dissolved.
2. Stir in the sugar.
3. Add milk and stir. If you like add vanilla at this step.
4. Add ice and put the mixture in a blender. Blend until smooth. If you don’t have a blender simply drink over the ice.
5. Enjoy
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